I grew up in a country, and in a time, where products were mostly designed for utility, and how they looked was secondary. In 1980s Bombay, we used to fetishize images of cars and gadgets that we glimpsed on the pages of foreign magazines. Even in the 1990s and early 2000s companies like Nokia or Dell would produce a utilitarian model for the mass and a “posh” model for those who would pay more. In the late 1990s, when I started traveling, I often heard from people that companies like Apple would never succeed in Asia, as the price point is too high, and most audiences did not care for the design.
The other day I was in Phnom Penh, near Soriya Mall and I spotted a shop selling a slick plastic cases - not for phones - but for household cooking gas cylinders!!.