I remember a time when when social media and youtube did not take up so much of our time. We used to have time to read books.
If you were to explain some feeling to someone, you could refer to a sub-plot or a character from a book. The ideas in a book were like macros. In the listener's mind, if they had read the same book, the idea that you mention will expand and they would understand what you were talking about. In a way, books were like macros of computer programming.
We set up a small event in Phnom Penh to gather readers. The ideas was to share our favourite books. We had avid readers, writers and local publishers attend the meet.
Range of books, from history to business etc. were discussed. We also had an interesting discussion on finding time to read (reducing social media time perhaps) and how to discover new reading.
Cambodia is a place very close to my heart as I often meet and collaborate with young people who are passionate about helping their peers discover ideas.